Posted in Business Side of Writing, Promotion

Building Your Own WordPress Website

If you read this post, you’ll see that WordPress website builder is my first go to, plus it has information on choosing a host.

After you’ve written and prepared content for your website (see this post if you need content ideas and this one for preparation info), then follow the steps below:

Chose a WordPress.org theme

  • Finding a theme can be difficult. It’s not just a matter of layout or colors (much of that can be changed), but it’s also about what a theme provides: blogging, e-commerce, etc. I like what this article says: “Your goal should be to find a WordPress theme that has a design you like, is fast, and can be easily customized.” Read more of “Selecting the Perfect WordPress Theme – 9 Things to Consider” for more tips.
  • It can be overwhelming as there are so many choices. Narrow those choices by using the search. Try “author,” or “illustrator” or “writer” or “art” or even a specific color. Remember the images will be yours (although some themes provide banner images that you may keep).
  • Pick three to four themes that appeal to you, then examine each one closely.

For example, Context Blog is a theme aimed at blogging. There are two links on the page to check out, first a Preview. The Theme Homepage link takes you to a Demo. What do I like about this site? Clean, easy to use, good for multiple authors blogging together. I like that blog posts have a light-colored background. The font is easy to read. There are a variety of ways your home page can be set up.

Kidsi Pro offers a rainbow of colors. Besides checking out the above issues, make sure you read the text and the tags—these will tell you a lot. In the tags on this one, it shows blog, so that means it’s easy to set up a blog page. The Theme Homepage didn’t work. Uh oh! I’d steer away from this one then.

Green Wealth is one I discovered by clicking on Latest Themes. Green is my favorite color so it appeals to me. I like that the image is formatted as a circle and I like the soft green backgrounds. When I click on the Demo I see that it has animation. I like the floating dots, but I don’t like the way the picture moves. Animation can slow down a website too, so something else to keep in mind.

  • If necessary, choose more until you can narrow it down to one or two.

Get opinions on your choices from others. For example, one writer I know picked a black background. When she showed it to her daughter-in-law, she felt it was too dark. We changed the background to a medium dark gray blue. But that wasn’t something built into the theme. I had to use CSS to customize it. (And unless you have programmer knowledge or help, I can’t recommend this.)

  • Verify it has what you need as far as what you can build and how much flexibility it has.

Check for tags such as custom colors, custom background, custom menu, sidebar, columns.

  • I also like looking at the ratings and active installations of a theme. If no one is using it, that would make me nervous.

Once you have your host, and have set up a domain name, add your theme.

  • Go to your WordPress dashboard. There is usually access directly from your host. Also, you can access it by your url. Example: myauthorwebsite.com/wp-admin. Of course, a password is required.
  • On the left column, you’ll see Appearance with a subcategory of Themes. This is where you add new themes.
  • Easiest is click Add New Theme and use the search box by entering the name of the theme.
  • Once you’ve added a theme, you must click Activate.

Customize your theme. This is where you make it uniquely yours. (Note: not all themes will have each of these options. Some will have more; others less.)

Under Appearance is a subcategory of Customize. Here you can change:

  • Site Identity. For example, mine is set to Site Title: Susan Uhlig and Tagline: Children’s Author.
  • Colors. Here’s where you change the Background color and Header Text color.
  • Header Image. What image do you want to show on every page? These are usually a short and wide picture. Recommended is a 1000 × 250pixel image. Other size images can be cropped to fit.
  • Background Image. Instead of a solid color background, you can have a background image. Be wary of getting too busy.
  • You’ll probably ignore the Menu tab.
  • Widgets. This is where you can add sidebars and footers. Some themes come with them already.
  • Home page. It can be static or show most recent blog posts. The latter is my preference as there is always changing content on the home page.

All that and we still have not created a page or a blog post.  But the groundwork has been laid. And can be changed. For example, I had a red-toned background for a while, then switched to green.

I’ll do a post on adding pages and blog posts next.

Posted in Craft, The Nitty Gritty of Children's Writing

How to Score Well in a Writing Contest

I’ve judged a number of writing contests and always find those who have wasted their time. (And possibly entry fee.)

BIG MISTAKES THAT TAKE YOU OUT OF THE RUNNING

  • Wrong genre – don’t submit fantasy if they want mystery.
  • Wrong category – don’t submit short story when they want nonfiction.
  • Wrong audience age – don’t submit an article for preschoolers when the target age is 8 to 10-year-olds.

NOT FOLLOWING THE RULES – THE EASY

  • Word count – if rules says under 800 words, don’t send 801. Tighten your manuscript by at least two words to be 799 or under. Often, when you tighten word count you end up with cleaner, clearer writing.
  • Format – usually manuscripts are double-spaced. I’ve seen triple spaced, quadruple spaced, and even more blank lines. Don’t do this as it could cause an automatic rejection. And turn off spacing before and after paragraphs. Probably a judge will ignore this if it’s only 6 pt. But if they need a reason to decide between two close manuscripts, they’ll probably choose the one formatted correctly.
  • Font – sometimes submission rules specify what kind and size of font. If this isn’t specified, use a standard font, size 12.
  • File Naming Conventions – often what you name your document has a required format. It might be Last name dot story title. Or first and last name and the words contest entry. Whatever is requested, follow exactly.

NOT FOLLOWING SUBMISSION BASICS – ALSO EASY TO FIX

  • Paragraphs should be indented – whether you use a tab or use the automatic indent on word, this is usually ½ inch.
  • Paragraphing – it’s shocking how many manuscripts come with no paragraph breaks. Who wants to read a solid wall of text? When a new character talks start a new paragraph. Articles should also be broken into paragraphs.
  • Basic Punctuation – if you don’t understand the basics, get a book and learn them. My favorite is Errors in English and Ways to Correct Them by Harry Shaw. Or take online tests. Googling “punctuation tests,” I found this one: https://www.grammarbook.com/grammar_quiz/punctuation_pretest.asp.  At least run your text through a grammar checker such as  https://writer.com/grammar-checker/.

STANDING OUT – IT TAKES WORK

  • Fresh and original topic – avoid the obvious. For example, if it’s a holiday story, pick an unusual holiday. First day of school stories are common—would a last day of school story be more interesting? I can’t tell you how many new kid at a new school stories I’ve seen as a writing instructor. What would be different?
  • New twist to a common topic – approach it in a unique way. I’ve read lots of stories about kids wanting pets. Two stand out because they were different: Tammi Sauer’s Me Want Pet and Kirsten Pendreigh’s Luna’s Green Pet.
  • Make the reader feel – evoke emotions whether it’s a skin-crawling creepiness, a delight in some weird fact, or humor that causes a laugh out loud moment.
  • Use the tools of good writing – strong active verbs, sensory details, showing, voice, etc. Will a metaphor or simile give a better picture? Use one.
  • Revise to make it the best you can – even if it means starting your article over completely. Get feedback from other writers. Set it aside, then come back to it so you can see it afresh. Read your piece aloud and fix anything that doesn’t flow, is awkward, or confusing.

Before you submit, do a final run through of your manuscript looking for typos. An error free submission won’t guarantee a win, but will definitely give the judges less to mark down.

Posted in Business Side of Writing, The Nitty Gritty of Children's Writing

Tips for Individual Blog Posts

  • Create posts in Word and let them sit at least a day or two, then proofread and edit before posting. I like having a number in progress.
  • When an idea pops to mind, make a note of it. I often type a few lines to remind myself of what prompted “that will make a good post” thought.
  • Posts lengths. They can vary. I have very short ones for quotes as it’s only the quote and the attribution. My book recommendation ones are longer. My writing advice is usually longer yet.
  • Add images. Appropriate images help garner attention to your posts.
  • Add links in the text of your post.This helps with search engine optimization (SEO).Options include:
    • Other websites, such as author, illustrator, or organizations.Online articles. Readers often like having the possibility of more information.Links to books.Links to other bloggers.
    • Usually you can set up links to Open in a New Page or Tab, so your website is still open.
  • Categorize each post. Most blogging platforms have this option. It helps readers find more post in that vein. And it’s okay to have subcategories.
    • For example, the “Young Adult” subcategory under my category “So Many Good Books,” is where you’ll find all the young adult books I’m recommending.
  • Add tags. This also helps with SEO and it helps me when I use the search function on my own website for specific types of books on my blog because I’ve added tags such as: diverse, historical, mystery. It may help hour readers too.
  • Schedule the post. Usually the default is to publish “Immediately,” but you can also create a post today and choose next Monday at 8 am for it appear.
  • Before posting use the preview option to make sure your blog post entry looks how you want it. I find it’s a good last chance to find a typo. Or change an image. Or even to make a sentence tighter.

Tips for Images for Blog Posts

  • Image Permissions. Make sure you either took the photo/created the image yourself, or are using ones that are permissible to use. (Don’t steal artwork.) For example, Pixabay is a good site for free images.
  • Crop your images. They’ll look better.
  • Size appropriately. Website images don’t need to be huge. Keep under a meg for sure, but I often do much smaller, like under 300k.
    • You can download smaller images from Pixabay.You can use an editor to change the size of an image. See recommendations above.If after you upload an image it’s too big, resize and reupload.
    • Book cover images from Amazon or usually small enough.
  • Name your images something obvious. Never stick with the numbers and letters from your digital camera. Or the length numbers from Amazon when using a book cover image. Save it as “Susan Uhlig headshot” or “lion roaring” or book title. Again, this is useful for search engines.
  • Add alt text to images. When you upload an image to your blogging platform, most offer the opportunity for alt text. For the two examples above I’d use “photo of Susan Uhlig” or “illustration of a lion roaring” or “cover of Book Title.” Why? To make your blog user friendly to those with sight impairment. They often increase the size of the text or have it read aloud, but an image without alt text can’t be read.
  • Extras. If you want text on an image, to combine two images, or add a background, the Canva website is very helpful.

If you have tips, I’d love to see them in the comments.

Posted in Before You Begin, Business Side of Writing, The Nitty Gritty of Children's Writing

Deciding to Blog?

Often writers want to know whether they should blog or not. It IS a good way to add content to your website, but definitely is not a requirement. In my opinion it’s better not to do it at all than have poor content.

Here are some tips:

  • Commit.
    • Blogging won’t happen unless you make plans for it.
    • If you aren’t going to add to it, why do it?
  • How often to blog? You could plan on weekly, biweekly, or monthly blog posts. Come up with a plan and stick with it.
  • Consider a blog theme.
    • I love recommending books, and post them regularly.
    • I also share advice to writers. It started out with articles I wrote. Someone would ask me a question and I’d say, “I have an article on that” (often written for free for newsletters—sometimes written for pay for first rights). So, I started posting those articles for easy reference on my blog.
    • What are you excited to blog about?
  • Schedule times when you want posts to appear.
    • For example, I have a quote of the week, that I auto schedule to show up on Tuesdays.I often post for Marvelous Middle Grade Monday (a group of authors use this and it’s run by Greg Pattridge).I sometimes post on Perfect Picture Book Friday (Susannah Leonard Hill’s blog).My writing related posts go live on other days.
    • When I had a paid blogging job, I had daily and weekly blog posts to do. I scheduled out topics for future weeks to make doing them easier.
  • Advertise your posts.
    • Share where you can, such as on social media, such as Twitter, and include hashtags where appropriate. If you quote someone or talk about their books, tag them if they’re active on that media.If you belong to SCBWI, you can share your blog posts on the Discussion Boards in “What Did You Blog About Today?”Find groups talking about the issues you blog about. Some allow links to blog posts. Some only allow them in comments. But I often find people asking questions in Facebooks posts, and I think, “I wrote on post on that,” so I’ll share a link. Bonus: I’ve made friends by doing this too.
    • Tell your writer friends about your blog and individual posts that you think will interest them.

Sound like a lot of work? It is. But now you’ll perhaps have a better idea of what is involved before you jump in.

Posted in Craft, The Nitty Gritty of Children's Writing

Action, Reaction, and Time

Reading others’ works-in-progress makes me ask the writers questions about characters such as: “What are they doing?” and “When is this happening?”

The fix for the first? Add character actions during dialogue. There are two types.

People are rarely totally still. We scratch an itch. Shift in a chair. Cross or uncross our legs. Bump against the counter when handwashing dishes. (I often get water on my clothes when I do so.) During allergy season at our house, there’s sneezing, throat clearing, and occasional coughs. These are mostly involuntary or unplanned actions. They can be great tools to:

…sneak in what a character is wearing. E.g. She sneezed into the sleeve of her faux fur coat. He scratched his knee through the hole in his ragged jeans. The girl tripped over her untied shoelace.

…show someone’s discomfort with the conversation. E.g. Matt cleared his throat and hoped his mother would get the hint to change the topic. Theresa flinched. The boy let out an exclamation of disgust.

…show a character’s interest. E.g. He inched closer. She rested a hand on his arm. They drew in their breaths in unison.

What is your character choosing to do? Be specific about it. If she’s drinking a cup of tea, it’s not just any tea, but a British blend with milk. He’s into sports. What kind? Anything with a ball or rowing? The child is playing. Playing what? Pretending to be a police officer, or a cowboy riding the range? A kid isn’t just doing homework, but math homework. These specific details of what the character is actually doing will help ground the reader.

Conversations often take place during mealtimes. It really annoys me when characters on a TV show receive some great food, but never get to take a bite. If your characters are having a conversation during a meal, by the time it is done we should have some idea that they have eaten. For example: Jane swallowed her mouthful of orange soda before answering. Ben lathered butter onto his wheat roll. Cassie took the last bite of rare steak and angled her knife and fork across the paper plate.

Include character reactions to others (including animals). Our youngest daughter used to communicate that she was bored with a parental explanation by twisting her hair. A woman came to my door to deliver a package and backed off when my friendly dog appeared. How does that boy act when he sees a cute girl? Or what does he think? Someone hard of hearing may ask others to repeat. Or sometimes we’re concentrating so hard on what we’re involved with, we don’t hear someone speak.

Action can also provide subtext. Another benefit is that action can show the lie to the words said. It can carry on a separate conversation from the dialogue. It can illustrate what’s really going on in the character’s mind. Do you remember the movie Pride and Prejudice with Kiera Knightley and Matthew McFayden? Near the end he says to her, “If, however, your feelings have changed, I will have to tell you: you have bewitched me, body and soul, and I love–I love–I love you. I never wish to be parted from you from this day on.” What does she say? “Well, then.” And “Your hands are cold.” Without the action it makes no sense. Here’s the scene.

I love what Becca Puglisi says, “Nonverbal vehicles are like annoying little brothers and sisters, tattling on the dialogue and revealing true emotion.” Her whole article is great—read it here.

The fix for the question, “when is this happening?” Don’t neglect time. Is it midday or midnight? Let the reader know. A scene from the middle of the day moved to the middle of the night might have an intimacy that two o’clock in the afternoon wouldn’t. Is he eating a cookie at seven am? That’s probably more unexpected than dessert after dinner. A ramshackle abandoned cottage looks very different in bright sunshine than at dusk. Spring or fall? It could be humid during one season and cold during another—both will affect your characters.

Sometimes, all that is needed is a simple transition. E.g. Later that afternoon… After breakfast… Nothing happened until two weeks later. An actual clock or calendar can be used. E.g. Kasee checked the time. 10 pm. Where was he? – Sean opened his journal. Friday, May 1st.

Editor Beth Hill says, “References to time and day (or month or season or year) are necessary to keep readers linked with story events and hold them deep inside the fiction.” I like how she says setting props can help indicate seasons. Plastic Easter eggs scattered on the lawn is very different look from the rotting pumpkin left on the front stoop. Read more of her article here.

I’ve found it helpful to create a written timeline as a guide for my stories stories. I enter scenes and indicate when, where, what, and who. It helps me not have two Wednesdays or a six-day week. When a character refers back to “last Thursday,” I can check and make sure that really was the day the scene happened.

Help your reader keep track of when your characters are and what they are doing and your stories will feel more real.