Posted in Business Side of Writing, Market Prep, Promotion, The Nitty Gritty of Children's Writing

YA Fantasy Summaries

While judging a YA Fantasy contest (requirements were a 2-3 sentence summary and the first 1000 words), I discovered many writers had no idea what to include in their summaries. Some had no problem, no main character, and/or no hint that the story was a fantasy. I don’t necessarily think a 2-3 sentence summary has to include all of that, but I’d expect two out of three.

Possibly the contest should have labeled these as “book blurbs” or “elevator pitches.” The purpose is multifold:

  • to hook the reader and make them want to read on
  • identify the type of book
  • it may introduce the character
  • it may establish setting
  • it may establish tone

Think of it as putting a spotlight on your story. You’re not showing the whole stage or breadth of the story, but just important bits where you want the viewer or reader to focus.

The best way to learn how to write these in my opinion is to look at examples. Since the contest submissions included fae/fairies, witches, magic, boarding schools, other cultures, and romance, I went searching for recent YA fantasy books that had these elements. The first few lines of the summaries or book blurbs are posted below. (These are from goodreads.)

Divine Rivals by Rebecca Ross (2023)

Summary beginning

“After centuries of sleep, the gods are warring again. But eighteen-year-old Iris Winnow just wants to hold her family together. Her mother is suffering from addiction and her brother is missing from the front lines. Her best bet is to win the columnist promotion at the Oath Gazette.”

Once Upon a Broken Heart by Stephanie Garber (2021)

Summary beginning

“For as long as she can remember, Evangeline Fox has believed in true love and happy endings… until she learns that the love of her life will marry another. Desperate to stop the wedding and to heal her wounded heart, Evangeline strikes a deal with the charismatic but wicked Prince of Hearts.”

Lightlark by Alex Aster (2022)

Summary beginning

“Every 100 years, the island of Lightlark appears to host the Centennial, a deadly game that only the rulers of six realms are invited to play. The invitation is a summons—a call to embrace victory and ruin, baubles and blood. The Centennial offers the six rulers one final chance to break the curses that have plagued their realms for centuries. Each ruler has something to hide. Each realm’s curse is uniquely wicked. To destroy the curses, one ruler must die.”

Heartless Hunter by Kristen Ciccarelli (2024)

Summary beginning

“On the night Rune’s life changed forever, blood ran in the streets. Now, in the aftermath of a devastating revolution, witches have been diminished from powerful rulers to outcasts ruthlessly hunted due to their waning magic, and Rune must hide what she is.”

Stealing Time by Tilia Jacobs, Norman Birnbach (2024)

Summary beginning

“When there’s no time left, you have to steal it!
New York, 2020. Tori’s world is falling apart. Between the pandemic and her parents’ divorce, what else could go wrong? Plenty! Like discovering that a jewelry heist forty years ago sent her grandfather to jail and destroyed her family.”

Zodiac Rising by Katie Zhao (2024)

Summary beginning

“At a secret Manhattan boarding school, the Descendants of the Chinese zodiac have hidden away since the source of their magic—the twelve zodiac statues—was vandalized and lost to time. Thus, a curse befell the Descendants, and they’ve lived as creatures of darkness . . . until now.”

Emerald of the Sea by Kimberly Pearl (2023)

Summary beginning

“Seventeen-year-old Emma doesn’t know who she is or where she came from. The not-exactly-legal merchant ship she was raised on is the only home she’s ever known, and she’s had enough of the captain’s lies. Her plans to break free from her three-masted prison are thrown off course by a deadly mutiny, and she finds herself on the run with a target on her back.”

So far, I’ve only read one of these books. But they all sound fascinating!

Here are some statistics. Of the seven books…

  • seven hook me
  • five definitely point toward the fantasy genre
  • five identify the main character
  • five introduce a problem or an action
  • five hint at setting
  • all have tone—look at these words and phrases (gods warring, wounded heart, curses, witches hunted, stealing time, creatures of darkness, deadly mutiny)
  • only two identify the main character’s age

Harry Bingham says, “Make it memorable.” And, “An elevator pitch for a novel is a very short summary of what makes the book:

  1. Unique
  2. Striking
  3. Fresh, and
  4. Compelling”

Read more of this article here on Jericho Writers.

Nathan Branford says, “The important thing to remember is that a good pitch is a specific description of what actually happens in your novel.” In his article he’s actually talking about one line pitches or loglines, but there’s still helpful advice. Look at this: “There are four basic elements in a good one sentence pitch:

  • The opening conflict (or the Inciting Incident)
  • The obstacle
  • The quest
  • The stakes”

(If some of these terms are new to you, there are links in the article.)

Lynne Collier is writing about a logline or elevator pitch, but again helpful info:

“5 key components of writing a fantasy/fiction logline

  1. Main Character – the hero/protagonist
  2. Their Situation – their daily life
  3. Their Objective – what they want that they don’t have
  4. Their Opponent – the person or thing that gets in their way
  5. Disaster – you’ll need an epic battle or devastating event”

To sum up, first we need to know:

  • who your main character is, and/or what kind of world we’re in
  • what the problem is (quest or objective, disaster or stakes).

Consider adding a sense of setting or tone.
Make your description compelling to hook a reader.

To make it stronger, run it by other writers who can tell you whether they are hooked or not.

Posted in Business Side of Writing, Promotion, The Nitty Gritty of Children's Writing

Websites Shouldn’t Be Static

If you created your author or illustrator website, and have done nothing to it since, you may have a number of problems.

GENERAL MAINTENANCE

  • Outdated software, plugins, and widgets. Some of these make your site insecure. Others are tools that make features on your site work. If these updates aren’t done at all, your site may be working incorrectly, broken, or at risk.
  • Broken links. If you post any links to other sites, publishers, etc., do they still work? Not only are broken links annoying to visitors to your site, but they also negatively impact your website’s ranking with major search engines, such as Google.
  • Unapproved comments. If you have blog posts set for people to comment, they often need approval. And it’s nice to reply to comments if you don’t have too many.
  • No recent backups. Is your site being backed up regularly? If not, you could lose what you have.

CONTENT UPDATES

  • Stale content. No changes to your content means there’s nothing to keep visitors coming back. A dated website isn’t as appealing to new visitors. In addition, new and updated content helps search engines find your site.

WHAT TO DO

Updating plugins, etc.

  • Major software updates are probably done by your host, but some need approval. Your website dashboard probably alerts you of updates needed. But if you aren’t visiting the behind-the-scenes portions on your website, how will they get done?
  • Add a plugin for automatic updating of plugins. This will manage a lot of updates for you. This is especially important for security updates. But it won’t catch all updates needed.
  • Visit your dashboard at least once a month and check for updates.

Fixing broken links

  • I use a broken link checker plugin, but it doesn’t catch them all. When checking I find some aren’t actually broken and I make the system recheck. Others may go to websites no longer in existence or pages that have moved. I do the research to see which it is. Sometimes I have to remove a dead link as the site or article no longer exists.
  • I also use a free online checker: https://www.brokenlinkcheck.com/. I have so many years of blog posts, I don’t try to fix all of the broken links at once when I use it. I decide on a number to fix, fix those, and come back another time.
  • Note: when creating links on your site or in a blog posts, they should always be set to “open in new page.” This means your website will still be open for your visitor to return to.

Approving comments – ignore if you have no blog posts or don’t accept comments

  • If a visitor has not commented before, you’ll usually need to approve them. I have my widget set to email me when I get a new comment. Someone who gets a lot of comments on each post would probably turn this option off.

Backing up your site

  • I strongly recommend an automatic backup system. But if you make a lot of changes to your website, it’s good to do an immediate backup as well.

Updating content

  • Keep your content fresh by update existing pages, and adding new blog posts,  articles, or links. For example, I have some resources on my page and recently found several articles and a word count survey to add. Not only did I add them, but I realized the appearance of the page would look better with some separators. Doing that made me aware that some listings under certain headings were alphabetized, while others were not. I reordered so they would be consistent.
  • Consider adding a new page. Have you always wanted a page about what you’re reading or favorite websites? Now might be the time to add it.
  • Think about your Books or Published Works page. Is your most recent work listed? Do you have any new awards or reviews you could add as quotes?
  • If you have an Author Visit or School Visit page, is it up to date? Are rates current? If you have info from past visits, do you have images or quotes you can share? Do you have new topics you would like to talk about?
  • What about your About You page? Is it current? Have you added a new hobby? Looking at mine I found I needed to update my social media information. When rereading, I also realized I hadn’t mention even the state where I live. I decided to add that and a picture of the view from our house.
  • If you have a lot of blog posts, consider a page with a topical or alphabetical list. This would be separate from your blogs internal categories or posts by month. I also decided to do a “flashback to the archives” collection post on a specific topic. When I shared it on social media, I got some “thank you”s from others.
  • Rereading old content in general can prompt ideas for change. Remember, you don’t have to revamp the entire website at once. Change one page now. Next month schedule yourself to look at another page for revisions.

A HELPFUL RESOURCE

Homepage Checklist for Children’s Book Authors in 2026 by Charlotte Glaze

Posted in Business Side of Writing, Promotion

Building Your Own WordPress Website

If you read this post, you’ll see that WordPress website builder is my first go to, plus it has information on choosing a host.

After you’ve written and prepared content for your website (see this post if you need content ideas and this one for preparation info), then follow the steps below:

Chose a WordPress.org theme

  • Finding a theme can be difficult. It’s not just a matter of layout or colors (much of that can be changed), but it’s also about what a theme provides: blogging, e-commerce, etc. I like what this article says: “Your goal should be to find a WordPress theme that has a design you like, is fast, and can be easily customized.” Read more of “Selecting the Perfect WordPress Theme – 9 Things to Consider” for more tips.
  • It can be overwhelming as there are so many choices. Narrow those choices by using the search. Try “author,” or “illustrator” or “writer” or “art” or even a specific color. Remember the images will be yours (although some themes provide banner images that you may keep).
  • Pick three to four themes that appeal to you, then examine each one closely.

For example, Context Blog is a theme aimed at blogging. There are two links on the page to check out, first a Preview. The Theme Homepage link takes you to a Demo. What do I like about this site? Clean, easy to use, good for multiple authors blogging together. I like that blog posts have a light-colored background. The font is easy to read. There are a variety of ways your home page can be set up.

Kidsi Pro offers a rainbow of colors. Besides checking out the above issues, make sure you read the text and the tags—these will tell you a lot. In the tags on this one, it shows blog, so that means it’s easy to set up a blog page. The Theme Homepage didn’t work. Uh oh! I’d steer away from this one then.

Green Wealth is one I discovered by clicking on Latest Themes. Green is my favorite color so it appeals to me. I like that the image is formatted as a circle and I like the soft green backgrounds. When I click on the Demo I see that it has animation. I like the floating dots, but I don’t like the way the picture moves. Animation can slow down a website too, so something else to keep in mind.

  • If necessary, choose more until you can narrow it down to one or two.

Get opinions on your choices from others. For example, one writer I know picked a black background. When she showed it to her daughter-in-law, she felt it was too dark. We changed the background to a medium dark gray blue. But that wasn’t something built into the theme. I had to use CSS to customize it. (And unless you have programmer knowledge or help, I can’t recommend this.)

  • Verify it has what you need as far as what you can build and how much flexibility it has.

Check for tags such as custom colors, custom background, custom menu, sidebar, columns.

  • I also like looking at the ratings and active installations of a theme. If no one is using it, that would make me nervous.

Once you have your host, and have set up a domain name, add your theme.

  • Go to your WordPress dashboard. There is usually access directly from your host. Also, you can access it by your url. Example: myauthorwebsite.com/wp-admin. Of course, a password is required.
  • On the left column, you’ll see Appearance with a subcategory of Themes. This is where you add new themes.
  • Easiest is click Add New Theme and use the search box by entering the name of the theme.
  • Once you’ve added a theme, you must click Activate.

Customize your theme. This is where you make it uniquely yours. (Note: not all themes will have each of these options. Some will have more; others less.)

Under Appearance is a subcategory of Customize. Here you can change:

  • Site Identity. For example, mine is set to Site Title: Susan Uhlig and Tagline: Children’s Author.
  • Colors. Here’s where you change the Background color and Header Text color.
  • Header Image. What image do you want to show on every page? These are usually a short and wide picture. Recommended is a 1000 × 250pixel image. Other size images can be cropped to fit.
  • Background Image. Instead of a solid color background, you can have a background image. Be wary of getting too busy.
  • You’ll probably ignore the Menu tab.
  • Widgets. This is where you can add sidebars and footers. Some themes come with them already.
  • Home page. It can be static or show most recent blog posts. The latter is my preference as there is always changing content on the home page.

All that and we still have not created a page or a blog post.  But the groundwork has been laid. And can be changed. For example, I had a red-toned background for a while, then switched to green.

I’ll do a post on adding pages and blog posts next.

Posted in Business Side of Writing, Promotion, The Nitty Gritty of Children's Writing, Tools

Twitter Tips

Tweetdeck

When I started using Twitter, author Jenn Bailey taught me to use Tweetdeck. I don’t know why I stopped but recently I was reminded of its uses. One of my favorites is being able to schedule tweets. For some silly reason, I had totally forgotten this fact so was using my calendar to remind myself to tweet about things on a timely basis. Now I’m back to using Tweetdeck and scheduling those tweets. Ahh, the simplicity! (Tweetdeck automatically connects with Twitter. Here’s a tutorial on using the app.)

Hashtags

In a group Zoom discussion about Twitter, someone asked how to find active hashtags. Debbie Ridpath Ohi has a collection specifically created for writers here. There are two pages full. However, groups are added and groups change. I often use the simple method of typing a hashtag and seeing if something pops up. Some popular ones I see frequently are: #WritingCommunity, #amwriting, #writingtips, #writerslife, #amquerying and specifics to category and genre: #picturebook, #middlegrade, #YAFiction, #mystery, #scifi, #fantasy, etc. Upper and lowercase are not necessary, but often used for visual clarity. There are also ones related to events: #PBParty, #SCBWINY21, #Storystorm, #writingworkshop or pitch parties: #PBPitch, #pitmad, #RevPit. Here’s a list of 2021 pitch parties. (Need more info on hashtags? Check out this resource.)

Images

In a limited test, I noticed my posts with images got more traction (likes and retweets). The article on “17 Twitter Marketing Tips That Actually Work” agrees, and even mentions that emojis help. If you don’t have your own images, my favorite go-to site for free photos and illustrations is pixabay.

Analytics

Author Nancy Castaldo explained analytics to me. It’s how you can see what is happening with your tweets. On the menu on the left, click on More, then choose Analytics. Right now mine shows that in the last 28 days, my number of tweets is down 44%. I’ve had 635 visits to my profile—down 23%. Mentions are down 18%. However, followers have gone up by 10. And my top tweet earned 593 impressions. The top tweet with media (image) earned 231 impressions. So, what is an impression? How many times a tweet is seen. I’m sure these numbers are very low, but it is still interesting to see what is working.

You can also check an individual tweet. In the upper right corner of your tweet, click on the three dots, then chose View Tweet activity. You can then see impressions and engagements. Twitter explains right there on the pop-up window what each means. FYI, you can’t see analytics on someone else’s tweets.

Following Versus Followers

You want to have more followers that those you are following according to this article “How to Get Noticed on Twitter — 15 Tips for Writers.” So, I went looking for ways to cut down on who I was following. At first, I was manually looking at people’s profiles. I found some hadn’t tweeted for years! But what a time-consuming method. Internet to the rescue, there are programs that can suss out those people. The one I chose—easy to use and free—was UnTweeps. Here’s the site that introduced me to it. Am I there yet? Not quite, but it is more even than it was.

I hope this information is helpful. If you have any tips to add, please feel free to share in the comments.

Posted in Promotion, The Nitty Gritty of Children's Writing

LinkedIn Is Not “Social” Social Media

Despite emails that are misleading such as “Connect to your colleagues from SCBWI” LinkedIn was not designed as a social connection site, but for professional networking. Yes, SCBWI is a professional organization, but please bear with me and read on. The LinkedIn system has no idea how large of an organization SCBWI is—it’s only using keywords to create these messages. Connecting with someone on LinkedIn who is an SCBWI member you have not met is not the same as on other social media sites. Unlike Facebook, Twitter, Snapchat, Instagram, etc., LinkedIn says, “We strongly recommend that you only accept invitations to connect from people you know.”

LinkedIn’s Vision is to “create economic opportunity for every member of the global workforce.” Two of the tabs are “jobs” and “work.” If you’ve ever declined an invitation, you’ll see the “I don’t know this person” small window pop up on the left. That’s a report system. If someone gets too many of these, LinkedIn may restrict their account.

Dave Roos says, “a LinkedIn profile page is essentially an online résumé.” The article, “The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest,” by Karisa Egan, explains, “LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.” (B2B – business to business).

Does that mean SCBWI members should never connect on LinkedIn. Of course not. I connect with those I’ve worked with in various volunteer capacities. I can validate their “work  experience” because I know their capabilities. I don’t connect with people I don’t know. I personally leave that mostly to Twitter, however, I do connect with many people through Facebook groups. And don’t forget the SCBWI Blueboards are a great place to connect.

So, please don’t be offended if even though we’ve met at a conference or event, or you’re also a children’s writer, that I don’t accept your LinkedIn invitation.