Often writers want to know whether they should blog or not. It IS a good way to add content to your website, but definitely is not a requirement. In my opinion it’s better not to do it at all than have poor content.
Here are some tips:
- Blogging won’t happen unless you make plans for it.
- If you aren’t going to add to it, why do it?
- How often to blog? You could plan on weekly, biweekly, or monthly blog posts. Come up with a plan and stick with it.
- Consider a blog theme.
- I love recommending books, and post them regularly.
- I also share advice to writers. It started out with articles I wrote. Someone would ask me a question and I’d say, “I have an article on that” (often written for free for newsletters—sometimes written for pay for first rights). So, I started posting those articles for easy reference on my blog.
- What are you excited to blog about?
- Schedule times when you want posts to appear.
- For example, I have a quote of the week, that I auto schedule to show up on Tuesdays.I often post for Marvelous Middle Grade Monday (a group of authors use this and it’s run by Greg Pattridge).I sometimes post on Perfect Picture Book Friday (Susannah Leonard Hill’s blog).My writing related posts go live on other days.
- When I had a paid blogging job, I had daily and weekly blog posts to do. I scheduled out topics for future weeks to make doing them easier.
- Advertise your posts.
- Share where you can, such as on social media, such as Twitter, and include hashtags where appropriate. If you quote someone or talk about their books, tag them if they’re active on that media.If you belong to SCBWI, you can share your blog posts on the Discussion Boards in “What Did You Blog About Today?”Find groups talking about the issues you blog about. Some allow links to blog posts. Some only allow them in comments. But I often find people asking questions in Facebooks posts, and I think, “I wrote on post on that,” so I’ll share a link. Bonus: I’ve made friends by doing this too.
- Tell your writer friends about your blog and individual posts that you think will interest them.
Sound like a lot of work? It is. But now you’ll perhaps have a better idea of what is involved before you jump in.