Posted in Business Side of Writing, The Nitty Gritty of Children's Writing, Writing Life

Preparing to Build a Brand-New Author or Illustrator Website

Whether you are hiring a website built or are doing-it-yourself, do your prep work first.

Preparing to Setup Your Site

I’ve recently setup a website for a friend, and I asked her questions such as:

  • What pages do you want to include on your site and what do you want them called? Authors often have a number of the following: About Me, Books, Events, School Visits, Blog, Just for Kids, FAQs, Contacts. Or perhaps you want a page called Appearances with Events and School Visits as subpages. Press Kit could be an option on School Visits or Appearances or be on its own page. Illustrators in addition to the above might have a Portfolio and a Sketch page. Some people have a one-page website. Others have pages such as Writer’s Help or Favorite Links. Decide what works for you.
  • What are your favorite colors? Especially ones that work well together. Choose at least one dark and one light.
  • What backgrounds on websites appeal to you? Black, dark, white, tan, or some other color? Or do you like a colored border with a contrast color for the text? Or do you like a texture or image background? (Can be a border with a complementary color.) Do you like white text or black text? (If using a very dark background, white text is usually easiest to read. Black works well on light colors and white.)
  • What are some websites that appeal to you visually? Choose 4 or 5 and think about what you specifically like on each. Make notes.
  • Do you like simple, whimsical, serious, modern, retro, silly, or ? Here’s a great article analyzing 33 author websites.

Think about Content and Images.

  • Your Home page. What do you want to say? And where do you want to say it? Your Home page is your welcome mat—your invitation into your office. Text might include: a brief introduction or bio, why you write for children, a tag line, how to pronounce your name, and an image of you or book cover(s) or both. Other options include: a video, your recent blog posts a subscribe form or button, social media links, Twitter or Instagram or Goodreads feed, awards, etc. Often these are in a sidebar. If you can dream of it, it can probably be done.
  • Book page. Do you want all books on one page or do you want a main page with the covers and brief descriptions and subpages? What will you include: publisher, year published, awards, excerpts, reviews, buy link(s), background info, other photos or images (place, people, etc.), activities, etc.
  • About page. If you want lots of info here, I suggest you have a short bio first with more info following. Plan for at least one headshot of you. You may also want some photos of you as a child.

If you need ideas for your other pages, look at other websites for inspiration.

This is a lot of prework, but thinking about it first will help you as you go through the next steps.

Look for a new post on Prepping Your Website Content next week.

Posted in Promotion, The Nitty Gritty of Children's Writing

Authors in the Classroom

gender-1459661_1280.pngAckk, I’ve been asked to do a school visit! What do I talk about?” Often there’s some panic or anxiety to the question.
The amazing thing is I’ve talked about the same topics and done the same writing exercises for a variety of ages for school visits. Yes, of course, the wording or detail is simpler for younger kids than for older kids; the exercises less complicated, but it’s the same material.
I like showing my first book to a group of children and asking them, “How long do you think it took since I started writing this book to when it was published?” They’ll guess a month. I point up. They guess three months, six months, a year. I keep pointing up. The students are shocked when I finally tell them seven years! I talk about why it takes so long: writing, rewriting, critiques, rewriting, submissions, waiting, rejections, acceptance, contract, editing, time for the cover to be created (or the illustrations to be done), printing. I also tell them, “No, I didn’t do the pictures.”
I’ve done the same thing with short stories. Talked about how after I wrote it, I had it critiqued (explaining what that means), rewriting, submissions, editing, time till publication. My first story for Highlights for Children took three years to be in print after I signed the contract! I’ve told them things my editor said on this short story and how I fixed the problems. In this story’s case, it took two rewrites with the editor. Since kids think writing a piece once is good enough teachers love this.
So what can YOU talk about? Here’s a list of ideas:

  • What writing the book was like.
  • When you write.
  • Where you write. (I write at home, sometimes in my pajamas, on my laptop. Or at my desktop where I stand. I like meeting other writers to write in coffee shops.)
  • What inspired you to write in general and this specific book in particular.
  • The hardest thing for you to learn about writing.
  • Number of rejections on this book.
  • If you have an agent, what that person does for you.
  • Rewrites and edits.
  • Read various drafts of a paragraph or page so they can see the difference writing makes.
  • Funny writing mistakes you’ve made.
  • Titling your book.
  • Naming your characters.
  • Why you decided to write from the viewpoint of your main character.
  • Why you included humor, or romance, or facts about science or baseball.
  • How you came up with the personality of your main character.
  • How you chose the setting for your book.
  • The unique factors of your book.
  • The skills of the main character and where you got that knowledge (experience, research, interviews).
  • Plotting your story.
  • Big problems you had writing this particular story. E.g. I couldn’t figure out how my main character was going to . . . And then . . .
  • Your favorite part of the book.
  • Read a scene from the book and ask the kids what they think might happen next. (If they haven’t read the book.)
  • Q&A – but I strongly recommend having some starter questions that are on the topic you want to discuss or having the teacher work with the kids to prepare questions ahead of time. Kids will go off topic, will make statements instead of asking questions. If they read your book ahead of time, they may have “why” questions.
  • Your education to prepare for writing, if any. Or that you attended lots of conferences and workshops, read books, etc.
  • Money! Tell students how much you earn per book or explain advances and royalties. (They’ll often think authors are rich, so you may have to put it in some kind of context.)
  • Ask them about their favorite books or authors and tell them some of yours appropriate for their age level.
  • Book genres.
  • How many copies of your books have sold and what that would look like if they were stacked or laid out end to end.
  • Your book an ebook? Make sure they know what that means. Talk about how those books can be read. Ask if any of them (or their parents) read books electronically. (One safe way to ask some questions is to say, “raise your hand if . . .”
  • What you cut out of your book and why.
  • Why you wrote it in first person or third person or from different viewpoints.
  • Did you go somewhere and do research? Show pictures!

You can also do activities. I like to do an activity related to something I talk about. Some writers mostly do activities. (Remember two things: have kids raise their hands to answer or ask questions, and plan very simple writing for under fourth grade. You can do a lot of the writing on a white board for younger children.)

  • Create samples of poor versus good writing to read. Ask them which they like best. Ask them why they like it better? Talk about those reasons. E.g. They say it is more exciting. You explain about action, suspense, details, etc.
  • Have them draw something from your story.
  • Do a simple story outline as a group. First, decide on a character, then this person’s problem, discuss possible solutions, etc.
  • Give a simple scenario about a kid with a problem and have the students write for five minutes as if they were that kid. (Give very specific guidelines.)
  • Explain about the five senses. Ask the kids to write a description of their favorite place using as many senses as they can.
  • Think about activities related directly to your book. Your main character collects words. As a group create a list of interesting words. Your mc makes wishes, each student could write down three of their wishes and share a top wish with the group.
  • Your next book is about a specific age gender who lives in a specific place. Make a group list of what hobbies this kid could have. Does she have older, younger siblings? How many? Does he have pets? What kind? This is showing them the kinds of decisions authors make all the time.
  • Give each student (or small group) a verb or noun and have them come up with more specific verbs or synonyms. Everyone will get to share and you may add suggestions. This can lead to a discussion of a thesaurus.
  • Have volunteer students read a scene from your book as if they are the different characters. They have to act out what the characters are doing, so you’ll provide some appropriate props. You can be the narrator.
  • Ask what kinds of problems they’ve read about in stories and/or know about from real life. E.g. someone sick in family, wanting to win a contest, earning money for something special. Write them down for all to see and pick two or three to combine into a new story idea. Talk about how you’d get ready to write that story.
  • Tell them how writing was your dream and ask them what dreams they have? Think how you can turn that into some kind of writing activity. Would you have them write about the steps they need to achieve their dream? The kind of education or training they’ll need? Or why they want to reach that goal? Of course, you’ll make it age appropriate.

Remember, kids of all ages like it when adults are interested in them. They also like the novelty of special guests in the classroom. That means that most of them are happy you are there. Listen to them as well as talk and you’ll probably have a satisfactory visit.
If this was helpful, you may also want to read these older posts: Dragged to the Podium and Going Back to School.

Posted in Promotion, The Nitty Gritty of Children's Writing

School Visits, the Extended Version

running_kids_crop.png
After sharing my last post with others I got great feedback from other writers, so asked their permission to share their wisdom, too. Of course, as usually happens, what they say makes me think of other things, too.
HOW TO GET SCHOOL VISITS IN THESE TOUGH ECONOMIC TIMES
Affordable Rates
Trudy Ludwig also recommends, “due to lack of public school funding, authors can make their school visit rates more affordable for schools by recommending schools in close physical proximity join forces in co-sponsoring an author visit. That way, the two neighboring schools can share the author’s travel expenses and author visit fee.”
Cost Cutting Ideas
“Sometimes I offer to stay with a teacher or administrator at their home to save them lodging costs,” says Trudy. “Another way to help out schools with tight budgets is to ask if there are any school parents who would be interested in using their frequent flier miles to obtain an airline ticket for the author to save the school the airline expense. A public school in NYC actually approached me with this suggestion and I gladly accepted.”
“I’ve written/had published 19 NF children’s books and have struggled with getting school visit gigs in these tough economic times,” Mary Meinking says. “I recently did a school visit at a neighboring town’s elementary school (I live in rural Iowa), which I do for free since they’re in my community. Anyhow, since I didn’t charge them a fee, I sold books and kept the profit instead. I ended up selling 94 books, which actually made me more money than my usual $300/day fee. So it ended up being a win-win situation for everyone.”
School Visits via Skype
Rachelle Burk shared Skype an Author Network created by author Mona Kerby and Library Media Specialist Sarah Chauncey. Under “Author Visits in Your Library or Classroom” there are directions for authors and directions for teachers and librarians. Authors can ask to be included in the list. There are also Illustrators on this list.
CONTRACT INCLUSIONS
“I’ve just started doing school visits,” Helen Landalf told me, “but one thing I’ve come across recently is schools canceling a scheduled visit. I’m not charging for my visits right now, since I’m a newbie, but when I do start charging, I’ll have to think about adding a cancellation fee to my contract.”
This reminded me of something I’ve had happen–as the teacher turned the class over to me, she said, “They don’t know why you’re here.” Aaugghh! She hadn’t even told the students they were having a special speaker. At least ask the teacher or librarian to introduce you. But better yet is if the kids are anticipating your visit! It’s worth giving one of your books or magazine stories/articles to the class ahead of time and asking the teacher to read from it. I’ve also sent printable-ready “about the author” flyers to help teachers/librarians have something tangible to share with their students. One school’s technology department had the student’s visit my website. That teacher used facts in my bio for the kids to figure out how old I was. So include something in your letter or contract about the school preparing the students for your visit. -Sue
SCHOOL VISIT HELP
Still worried about what to do for school visits? Or have some issues or concerns? Deb Lund, author, teacher and coach, will be speaking about school visits at the Oregon SCBWI conference this May. Plus Deb is offering a free webinar in May to those who subscribe to her blog. Meanwhile on her blog there’s a chance to win a school visit coaching give-away by Deb. Drawing is April 1st!
SCHOOL VISITS BY STATE
Author Kim Norman runs a site called Author School Visits by State. You can ask to be included by emailing Kim; see the directions on the site itself.


About the authors/illustrators interviewed in this piece:
Rachelle Burk is a magazine and picture book author and a children’s entertainer. Read more on her blog.
Helen Landalf‘s new YA novel, Flyaway, is recently out from Houghton Mifflin. It sounds fascinating! Read what else Helen has done here.
Trudy Ludwig is an award-winning author who specializes in writing children’s books that explore the colorful and sometimes confusing world of children’s social interactions. Read more about her and her books on her website.
Deb Lund is a picture book author and a writing coach. See all she does on her website.
Mary Meinking is an author/illustrator who does nonfiction books and magazine pieces. Check out her work on her website.
Kim Norman writes fiction and nonfiction for children. See what she has coming out this year here. Plus Kim has a blog about school visits and writing.

Thanks to Clarita on morguefile.com for the above image.

Posted in Author Interview, PB, So Many Good Books

Button and Bundle Cover Release

Button and BundleIt’s especially fun to talk about an upucoming release when the book is written by someone you know. Even better when it’s a critique partner! Introducing Button and Bundle (Alfred A. Knopf, 2019) by Gretchen Brandenburg McLellan and illustrated by Gillian Flint.
The Story Behind the Story in Gretchen’s Words
Button and Bundle is a story very close to my heart. I was raised in a highly-mobile military family and moved more times than any young heart should bear. Some good-byes were tougher than others, but none as tough as saying good-bye to my first friend. We both loved dolls and made clothes and furniture and homes for them. After moving away, I can’t remember ever playing with dolls again. I don’t know what happened to my doll either. Button and Bundle is the story of what happened in my heart.
We can often mark the changes in children’s lives by what they are playing with, as well as what they are ready to leave behind. Favorite toys are vehicles for rich imaginative play between young friends. When children are abruptly separated, they lose this unique world too. In Button and Bundle, Button honors and finds a way to keep alive the world she created with Bundle. Button is resilient, like I was, and moves forward to make a new friend and create new worlds. And she learns, like I did, that true friendship lives forever in the heart.
When I committed myself to writing for children, I was led by the beauty of the form of the picture book and a desire to give voice to the unheard child. I didn’t meet myself in print until I was an adult and read a sociological text about growing up military. That experience was both a homecoming and an awakening, and I pledged to give this experience to others to the best of my ability. I pledged to represent the experience of the nomadic child, the Third Culture Kid, particularly the military child, in literature so they wouldn’t have to wait as long as I did.
Yet my stories are for all children. In an interview in Children’s Book Insider (March 2017), my editor was asked to describe a book that she knew right away that she had to buy. She responded, “I recently acquired a picture book text that I fell in love with immediately. It’s the story of two little girls who are best friends, and one of them has to move away. The author managed to evoke so much emotion in such a spare, simple text that it blew me away.”
Later, in an email to my agent she wrote, “From the moment I opened this submission, I knew it was a special one. As I began to read … I knew this manuscript had everything I was searching for. It’s incredibly sweet and gorgeously written, with just the right amount of sensitivity. I love the way the author honors very young friendship, and accomplishes so much in the spare text.”
Button and Bundle is ultimately a story for those who understand the true meaning of friendship. I am humbled and glad that this story will be in libraries and bookstores as of February 19, 2019 and deeply grateful for my terrific agent, Karen Grencik, my amazing editor, Karen Greenberg, and her team at Knopf and my extremely talented illustrator, Gillian Flint, who brought my Button and Bundle to life.
Button and Bundle is dedicated to my first friend, and to first friends everywhere.
What was the timeline for your book from writing it to publication?
Button and Bundle‘s life on paper began in March 2015 when I wrote the first draft longhand. I work back and forth between longhand and the computer, printing each draft to read aloud, workshop and revise. I submitted what I was calling The Cheer-up Yellow Balloon to my agent a month later. Our search for the perfect editor and house ended with an offer from Knopf in August of 2016. I wanted to shout my news to the world, but had to practice patience until my contract and the illustrator’s were signed. Knopf announced the sale in May of 2017 in Publishers Weekly. I got a sneak preview of Gillian Flint’s sketches that July and her beautiful final art in October, 2017. It’s always a huge thrill to receive the “folded and gathered” unbound pages of a new book. The F&Gs for Button and Button were in my hand in May 2018, and I got to hug the hardback book for first time in November 2018. Now I’m waiting to celebrate Button and Bundle‘s book birthday/release date on February 19, 2019 with small cakes and lemonade. I hope you’ll celebrate with me too.
Author’s Bio
Gretchen Brandenburg McLellan is a former elementary reading specialist who now devotes herself to writing for children and visiting schools as an author. She is an active member of SCBWI and writes chapter books and middle-grade fiction as well.
Gretchen grew up as a global nomad, daughter of a career Army officer, and lived on three continents. Gretchen had to leave many friends behind, but they lived on in her heart. She has settled in Camas, WA where she lives with her husband, cat and dog, stunt squirrels, marauding neighborhood chickens, and celebrates when her children and grandchildren come home. Children will find a home in her heartfelt books about community, courage and compassion.
When she isn’t writing or teaching, Gretchen can be found reading, playing word games, baking, sewing, hiking in the woods, cross-country skiing and attending plays. Please visit Gretchen at gretchenmclellan.com for more information about her books, events and author visits.
She is the author of Mrs. McBee Leaves Room 3 (Peachtree, 2017), I’m Done! (Holiday House, 2018), When your Daddy’s a Soldier (Beach Lane, 2020), and No Party Poopers (Little Bee, 2020).

Posted in MG Novels, So Many Good Books

The Walls of Cartagena

cartagena.jpgOn twitter someone recently asked for recommendations of historical books for boys and I realized I hadn’t written up this one!
The Walls of Cartagena (Simon & Schuster, 2008) by Julia Durango is a historical novel based on real people in the 17th century. This very good and memorable story introduced me to some history and a place previously unknown to me.
Here’s a brief look at the story: Calepino was taken in by a wealthy woman when his slave mother died and has been raised with a life of privilege. But now at 13, because of his gift with languages, he is having to go with Father Pedro and help minister to those coming off the slave ships.
At last year’s SCBWI conference in LA, Julia accepted a Golden Kite for her book Sea of the Dead. I love what Julia says about herself on her blog: “Purveyor of Children’s Books & Monkey Business.” You’ll see why if you read about her other books. I love the picture of her house and her “out of the box” author visit idea, too.